You have probably read the studies that claim on average, 1% of online users actually contribute and create content on a given website. The rest are perfectly happy reading your posts, forming their own opinions, and moving on to the next blog with out ever actually leaving any sort of feedback. This makes sense of course, we don’t always have time to leave our thoughts on blogs, or many times it doesn’t even seem worth the effort. After all you have to formalize your thoughts, actually write them out, review, edit, post, and then monitor for responses.
It actually is a lot more involved than we probably realize.
It is also a lot more important to get this type of reader interaction than we probably realize. The amount of interaction generated through a blog is an easy indicator of it’s success. Not only for the blog owner, but also to other readers. Consider looking at two blogs with similar content, one with an average of 10 – 20 responses where the other only has 1 – 3.
I hate to say it, but most people would subscribe to the blog that is generating more interest and response, even if the content was of similar quality.
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