Improve your typography with typographic contrast

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Improve your typography with typographic contrast

May 23rd, 2009 | Font Comments Off

Having just spent a week in various countries through out Europe I found myself studying the design techniques of thee various different cultures as well as how it compares to that of the US. Interestingly enough I found myself able to look at the typography of design completely independent of the message (as I did not know the language). This is an oddly effective way to see what techniques of displaying and using type were effective, for what reasons, and why.

With out knowing what anything said I could easily identify even subtle cues as to what was the most important element in type, what was secondary information, and what was practically meta data. This hierarchy of visual importance in regards to type can also be referred to as typographical contrast.

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